Email Marketing

Klaviyo is built for e-commerce data and automated flows; Mailchimp is a general marketing tool with a lower starting price. Here is what a Shopify store pays on each.

Brevo (formerly Sendinblue) charges mainly by emails sent; Mailchimp charges by contacts. That one difference decides which is cheaper for your list.

Mailchimp has a free plan and lower starting prices; Constant Contact has no free plan but is built for local businesses and events. Here is how they compare in 2026.

Mailchimp is an all-round marketing tool for small businesses and stores; Kit is built for creators selling newsletters and digital products. Here is how their free and paid plans compare.