Last updated: October 2026 | Prices checked against Follow Up Boss’s and HubSpot’s official pricing pages
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Real estate agents live and die by follow-up. Leads arrive from portals, ads, open houses and referrals, and the agent who responds first and keeps in touch for months usually wins the listing. That’s why many agents use a CRM built specifically for real estate, like Follow Up Boss, rather than a general CRM like HubSpot.
Follow Up Boss vs HubSpot at a glance
| Follow Up Boss | HubSpot Sales Hub | |
|---|---|---|
| Built for | Real estate agents and teams | Any business |
| Free plan | No | Yes, up to 2 users |
| Solo agent price | Grow, $69/user/mo ($58 yearly) | Free, or Starter from $20/seat/mo |
| Team price | Pro, $499/mo for 10 users ($416 yearly) | Professional, $90/seat/mo + $1,500 onboarding |
| Lead source connections | Yes, real estate portals and sources | Through forms, integrations and imports |
| Lead routing | Yes | Workflows on paid plans |
| Calling and texting | Grow add-on ($39/user); unlimited on Pro | Calling minutes on Starter and Pro |
| Best for | Agents and teams buying leads | Agents wanting a free start or broader marketing tools |
Follow Up Boss pricing in 2026
| Plan | Monthly billing | Yearly billing | Users | Highlights |
|---|---|---|---|---|
| Grow | $69/user/mo | $58/user/mo | Per user | Lead source connections, lead distribution, smart lists, action plans, calendar and email sync, mobile app |
| Pro | $499/mo | $416/mo | 10 included (+$49 each) | Unlimited calling and texting, team inboxes, call reporting, onboarding |
| Platform | $1,000/mo | $833/mo | 30 included (+$20 each) | Teams within teams, priority support |
Calling is a $39 per user add-on on Grow. Yearly billing gives two months free.
HubSpot pricing in 2026
| Plan | Price per seat | Onboarding | Highlights |
|---|---|---|---|
| Free | $0, up to 2 users | None | Contacts, deals, 1-to-1 email, meeting links |
| Starter | From $20/mo | None | Up to 50 workflows, 15 pipelines, calling minutes |
| Professional | $90/mo (annual) | $1,500 | Sequences, 300 workflows, forecasting |
Yearly cost
| Setup | Follow Up Boss | HubSpot |
|---|---|---|
| Solo agent | Grow yearly: $696 ($1,164 with calling add-on) | Free: $0 · Starter: $240 |
| 10-person team | Pro yearly: $4,992 | Professional: $10,800 + $1,500 = $12,300 |
For a solo agent on a budget, HubSpot Free or Starter is far cheaper. For a team that needs routing, calling, texting and accountability, Follow Up Boss Pro costs well under half of HubSpot Professional for 10 users.
Features compared
Lead capture and routing
Follow Up Boss connects to real estate lead sources and distributes new leads to agents automatically, with rules for round-robin or first-to-claim. HubSpot can capture leads from forms and integrations and route them with workflows, but it doesn’t specialize in real estate portals.
Follow-up
Follow Up Boss’s Action Plans automate follow-up sequences over months, and its smart lists show who to call today. HubSpot Professional’s sequences do similar work, at a much higher price for a team.
Calling and texting
Follow Up Boss Pro includes unlimited calling and texting with team inboxes, which is central to real estate work. HubSpot includes calling minutes on its paid plans.
Marketing
HubSpot’s strength is marketing: landing pages, email campaigns and content. Agents who run a blog or nurture a large email list may value this. Follow Up Boss integrates with other marketing tools.
Three real-world scenarios
A new agent with a handful of leads. HubSpot Free organizes contacts and deals at no cost. Upgrade later.
A solo agent buying portal leads every month. Follow Up Boss Grow ($58 a month yearly) routes and tracks every lead and automates long-term follow-up.
A 10-agent team with an inside sales agent. Follow Up Boss Pro includes 10 users, lead routing, unlimited calling and texting and team reporting for $416 a month on yearly billing.
Questions to ask before you sign up
- Where do your leads come from? Check that the CRM connects to your sources.
- How many agents need access? Team pricing changes the math.
- Will you call and text from the CRM? Factor in calling add-ons.
- Do you need marketing tools? HubSpot’s platform is broader.
- Does your brokerage provide a CRM? Some do; compare before paying.
Setting up a real estate CRM in your first week
- Import your sphere: past clients, friends and referral partners, with tags for each group.
- Connect lead sources so new inquiries land in the CRM automatically.
- Create stages that match your process, such as new lead, nurturing, active buyer, under contract and closed.
- Build two or three follow-up plans: one for new online leads, one for long-term nurture and one for past clients.
- Set up lead routing if you work in a team, so every new lead has an owner within minutes.
- Install the mobile app and enable calling and texting from the CRM so every conversation is logged.
- Review a daily list of who to contact; the habit matters more than the software.
Hidden costs to budget for
- Calling and texting: Follow Up Boss charges $39 per user for calling on Grow; Pro includes unlimited calling and texting.
- Onboarding: HubSpot Professional has a required $1,500 onboarding fee.
- Lead sources: The CRM doesn’t include the cost of the leads themselves.
- Integrations: Website, IDX and dialer tools may carry their own subscriptions.
Frequently asked questions
What is the best CRM for real estate agents?
For agents and teams who buy leads and need fast follow-up, Follow Up Boss is a popular, purpose-built choice. For a new agent who wants a free start, HubSpot Free is hard to beat.
Does Follow Up Boss have a free plan?
No. Plans start at $69 per user per month on monthly billing ($58 yearly).
Is HubSpot good for real estate?
Yes, as a general CRM. It lacks some real estate-specific integrations but offers a free plan and strong marketing tools.
Can I move my contacts between CRMs?
Yes. Both allow CSV import and export.
The bottom line
Choose Follow Up Boss if you’re a lead-driven agent or team that needs routing, calling and long-term follow-up. Choose HubSpot if you want a free start or broader marketing tools.
Related: Zoho CRM vs HubSpot · Pipedrive vs HubSpot