Shopify vs Etsy for Handmade Sellers (2026): Fees, Traffic and Control
Etsy brings buyers to you but takes a cut of every sale; Shopify charges a monthly fee but you bring your own traffic. Here is what each really costs a handmade seller.
Etsy brings buyers to you but takes a cut of every sale; Shopify charges a monthly fee but you bring your own traffic. Here is what each really costs a handmade seller.
Square publishes its restaurant prices and doesn’t lock you into a contract; Toast is built only for restaurants and often comes with a multi-year agreement. Here is the full cost picture.
Shopify is all-in-one and hosted for you; WooCommerce is free software you run on your own WordPress site. We add up the real monthly cost of each, including payment fees.
Mailchimp is an all-round marketing tool for small businesses and stores; Kit is built for creators selling newsletters and digital products. Here is how their free and paid plans compare.
Pipedrive is a focused, affordable pipeline tool; HubSpot starts free and grows into a full marketing and sales platform. Here is what each really costs and who each fits.
QuickBooks Online has the most US accountants behind it; Xero is cheaper and gives you unlimited users. We compare every plan, limit and add-on so you can pick the right one.
Gusto publishes its prices and is built for simplicity; ADP RUN is quote-based and built to scale. Here is how they compare on cost, features and support in 2026.